Mall of the world Dubai’s Latest pull

Dubai is the home of malls, retail is flourishing here. Now Dubai being the largest retail market in the world, has taken initiative to build largest mall on the earth named “Mall of the World” it would be a miracle as we consider Egyptian pyramid. The unfathomable sea of world’s renowned brand, you can say it Titanic Mall because it would be so gigantic. Certainly Dubai will reach on the greatest height of retail business, as none could be parallel to her due to its largest retail market. The entire idea of Great mall is so inspiring that you will need to hold your breath once you think about it.

What it offers:

Mall of the world with its colossal capacity of receiving 80 million visitors annually will surely break the record. It will have the capacity of attracting world’s largest and original brands to its shore. As retail store is always the abode of international and local brands so it will be. It is reported that the most appealing thing at mall of the world will be park that is estimated 30% larger than Hyde Park of London, one of the largest park in London.

 

It seems that the idea is totally inspired by cruise ships that contain everything to entertain the people. Here is life at it’s with its full zeal and zest. So is the case with mall, here will be park, shopping area, with all Supermarket Equipments. If the idea is gigantic then the planning needs to be more concrete. From eatables, to luxury items, from appliances to daily necessities here is everything to meet your needs.

The Mall of the World has everything to attract you:

All eatables like coffees, flowers, juices, soft drinks, fruits, vegetables, cakes and candies, chocolate are stored in heavy duty steel shelving. Mall of the world is committed to offer first rated entertainment facilities to the visitors that comply with international standards. The luxurious mall will be developed in collaboration with Universal studios international.

You can’t stop yourself to shop:

It is stated that Mall will be so massive and huge that it will boast of 100 hotel capacities. Dubai wants to enhance its tourism as it is doing great investment in this sector. Dubai Airport is the live example of this endeavor and this passion is unrestrained. It is targeted that 90 million passengers will be board at Dubai airport in the next six years. Dubai is dreaming of world’s famous destination and to maintain this status its doing its best effort to attract the tourist worldwide. Here is everything massive, from Burj-ul- Arab to bUrj-ul-Khalifa and from Palm Island, to Dubai airport, Dubai is intended to do everything great that is never done on the Earth.

Mall of the world is an initiative in this regard to boost up the UAE economy. So we can expect here everything. From Commercial Shelving to great visual merchandising art and from window display to great mannequins are used to display all the items and brands you loved to have. All it is to be done to enhance customer’s experience so that they can be more interested in retail shopping. At retail store people not only find their desired brand but they are introduced to the brands of the same kind. Isn’t it?

Retail store your one stops shop

 When I visit any retail store, one sudden thought came to my mind, there may be any brand or product missing from the store. But unfortunately here is everything which you want to buy. Yes, this is quite interesting if you want to have the most amazing thing around the world. For me retail store is a fancy, the place I want to see in my dreams. Here are people; here are products, restaurants, café and world’s renowned brand’s outlets. Here is a mess of products and brands, here is everything for men, woman, kids, and for elders.

Access retail store via Smartphone:

  Here you can taste, you can smell and you can enjoy. Retail store is now in your pocket can you imagine, because you can access these supermarket through your Smartphone, desktops, and from all internet devices. But the question is how these supermarket digital versions can inspire you? Of course, it is store design and store layout that can inspire you, moreover the items placed in Commercial Shelving can tell the story of store designing. What will you find in images, absolutely a wonderful impression of retail store? You will surely love to visit this outstanding store which is full of items and luxury products. People can easily shop online; they can add any item to their cart and can do online payments by using checkouts. Thus, making the shopping experience more convenient for the customers. Now it’s up to you would you like to shop from online store or from the real one?

Online store is good for urgent shopping:

 If you are in urgency and want to buy a product that you really need then shopping from online store is best option. But if you want to make a choice and want to entertain yourself then visiting some of the best retail store for shopping is not a bad idea. Products which are visible, assorted in Storage racks enough to inspire the shopper to buy them. People can walk in and around without any hassle and can drag their shopping trolleys to collect their desired items conveniently.

Advantages of retail store:

 The retail store are design in such a manner that hundreds of thousands people can shop at a time and still you feel no rush out there and no noise. Here is music, lights, announcements, marketing campaign launched by different brands to engage the customers. These are in-house store activity to engage the customers. Visual merchandiser who plans store designing is very keen about lights, colors and themes. Store is revamped according to season or festivals. The colors and the themes become the signature style of the store and sometimes it is very difficult to change the store design or store arrangements. Things which are placed in front Steel Shelving are replaced according to the brand popularity, every month brands are replaced, and it is done only to crave the attention of the shoppers.

The things which are showcased in window display are the worthwhile brand that urges shopper to buy products. These brands has a magical effect on the eyes of the spectators that they entered into the store without any intention, then it is the environment of the store, the cool light and pleasant sight that attract the customers to shop their favorite brand.

From corner stores to digital retailing

Being a history buff, today I am more interested to reveal the evolution of retailing. How did we get this modern outline of business? Retailing has a long story at its back, from corner store to mega store it’s a long journey, of course the greater impact is of cultural needs that creates and fills the gap between the generations. Here are certain factors are involved that’s contributed to retail industry. From corner store to self service departmental store that transformed to malls and club stores and finally developed in one stop shop, retail store is following the four phases of its evolution. Back to the 19th century, local corner stores has captured the retail. These corner stores were so popular that they were located at every corner of the street. There were some Storage racks and the overall shopping of retail is done at these corner stores. People in order to fulfill their basic necessities just walk in to the stores. There are not so many products that represents different brands; just what you need to so is to shop being indifferent about quality of the product. You could have everything but related to your basic necessity as these corner stores were not so huge. These can only satisfy the people living in surroundings.

Departmental stores

When streets getting abandon with automobiles in the second quarter of the 20th century, these inventions helps people to go everywhere with ease and can hold and carry many things at a time. With the burst of inventions it becomes easier for a shopper to carry the things and stock them in home refrigeration. So it shapes the departmental store where a lot of products can be shopped by putting them in shopping trolleys by the shoppers. So these self-service departmental proved a periphery for retail stores as retail moves from local to departmental stores.

Modern culture and the emergence of Mall
 
When things started getting modernized then here comes the Malls that is open for every commercial business, people can shop and can get premises for their business, Malls are designed to keep every business commercial because it’s also performing the function of halcyon days of the TV ads. With its mega structure Mall has become the source of driving the masses and here you can find everything from basic necessity to fashion accessories.

Integration culture – Big Box warehousing

 Till the end of 20th century the big box player play a vital role in driving the business, people can purchase the outlet of any brand and can represent it in their area thus inspiring people to get the product of a specific brand. Whereas club stores and category killers allows buying the products in bulk form, these warehouse club stores has driven the local traders out of the market. In these club stores things are stores in Commercial Shelving. In category killer things of specific kinds are available and people can buy only those things from a specific killer store. Now a day this business practice has just vanished from the retail market.

Digital retailing
 
Digital retailing starts with the emergence of e-commerce, now big stores are available on internet. People can shop from their homes and can select any item and can pay online. Thus digital revolution has given boost to digital retailing. Retail business is going viral, and here is every opportunity for shoppers to shop with convenience.

Retail from modernization to digitalization

Retail is getting revolutionized with modernization, the services offered by retail store is only to facilitate the customer at every level. Now biggies in retail offers self-checkouts, mobile payment, in-store shopping engagement, digital retail and last but not the least social media. Retail store strategy is only customer oriented and in this regard they are utilizing all major applications to facilitate their customers. For instance modern day customer has not to worry about the payment if he had done shopping more than the money he possessed. He can use the option of mobile payment, if they have shortage of money.

Retail is getting digital

Now consumers can easily do the shopping, things are in their access; they can move and walk around freely. Numerous products are placed in display shelving to attract the attention of the customers, they can access very easily, what makes customer loyalty more achievable is self-checkouts, and this is the tactic to win the customer as they can do by their own and can enhance the shopping experience of the consumer. It is fast and flexible and people rely on such check out system. It is due to the broader focused strategy that retail stores are getting digitalized thus providing more services to its customers. Theses self check out is reliable as they allow retailers to implement self checkout solutions more efficiently, thus digital software is helping to reduce time and cost of the customer and employers respectively. In huge retail stores things such digital self check-out proves vital thus optimizing the sales and revenue.

Omnichannel retailing is enhancing the retail business

Now goods which are placed on Storage racks by utilizing the visual merchandising technique can easily be shopped without thinking too much about money. How because retail stores are now offering omnichannel retailing, there is no need of multi-channel retailing, this shift has entirely change the sales system and help to increase the sales of retail stores. Now customers can use all available channels like Smartphone and other mobile devices, computers to share with your friends what they find in a super retail store and can make payment easily by using the above mentioned devices.
The transition period of retail industry

I think this is a transitional period that is revolutionized to such an extent that it affects the entire manufacturing industry in the late 19th century. Store equipment like Commercial Shelving has turned it to reality, now things at big stores are safe and can be sold after a while. This revolution has given a new boost to the manufacturing industry the live example is huge retail stores and their chains in the global market. So this is not all about retail technology, it is also about consumer technology that has changed the entire scenario of retailing. There is a lift up in economy due to increase in supply.
Now a day shopping is not only restricted only to stores, people are going mobile, they access everything from their Smartphone, people would love to shop the things of their need only, so to make the retail store business go mobile is the right option to increase the sales. So here is a need to make a responsive website so that you can direct your customers even if they are at their home and comparing the prices. So through this way retail business is getting digital. But there is still a need to make the business online, and the omnichannel is the rising need of retail business.

Industrial shelving boosts up manufacturing concerns

When we talk about industrialization it’s all about mechanization. Certainly it is these tools that boost up industrial management. Industrial management is now a great subject that supports quality assurance as well. Now focus is only on how to maintain product safety, goods are manufactured on large scale so its take time to be sold, so here is a problem how to safe things for a long time period, this thing give rise to industrial shelving, now the goods can be kept and preserve for a long period of time without any fear of damage. So that management can easily place the things into warehouse.

Industrial racking increase storage capacity:

Most of the goods manufactured are in bulk form so the Industrial racking where products are placed, are not like normal shelving which we used at home as well as used at commercial spots. These shelves are used to keep units in stock and for the quick ship locations nationwide so easily placed in warehouse. Moreover on industrial shelves you can afford extra storage because these are made of solid mettles. The shelves used in industry for storage are strong, solid, and simple in design and shape and available in simple colors.

Benefits of industrial shelving’s:

Industrial racking is one of the best storage equipment that the industry ever experienced. Most of the industrial shelving consists of palette racks, storage cabinets and work bench. Well, for those who believe in complete storage systems, nothing could satisfy more than these shelving, as it does not cover the overall space, it requires only minimum space and you can store tons of goods in just single industrial shelving. There are so many industrial shelving available in custom design and standards in market and we can have big or small according to our planning and designing needs. It is the best tool for moving the manufactured goods from one unit to another in the manufacturing unit. To enhance the storage capacity of your warehouse, you can find the Warehouse racking of your own choice, if you are intended to increase the storage capacity or having less space, then exploit this storage trait and get the maximum benefit out of it.

Industrial shelves have removed all dangers faced by manufacturing concern:

Undoubtedly, industrial shelves have made the manufacturing units independent in storage. Now with product management they can store their things for a long period of time, no breakage no damage, only the safety of manufactured goods is assured. It is not only beneficial of manufacturing unit but also cost -effective for employers; this is how it becomes possible to produce goods on large scale. There is more supply equal to demand, now there is no fear of recession, industries now on secure position, they can stable for a long time. industries will never face the recession of 1930’s it is assured, and it is only possible due to the rise of warehouse racking which strengthen the product storage process. Industrial shelving has bring out the manufacturing industry from the chaos of being disturbed due to the decrease in supply and increase in demand, it is now the thing of old day, thanks to the modern technology which has made it the anecdote of old days. So that’s why manufacturing concern are secure and there is no recession our generation will face as it happens in the past.

From go-down to warehouses

Those were the days when people store the products in go-down with no special arrangements to keep things safe. These go-down was built of straw and husk mixed with soil, to keep the perishable things safe for a long time. If we look at the history of warehouse, the first warehouse was built in the age of Alexander the Great; he has built the warehouse to secure the artifacts he has collected from his expeditions around the world. So this was the short earlier history when life is not so much complicated, while the demand and supply is not at boom.

The solution of storage is industrial shelving

 Industrial revolution came in the seventieth century, when supply of the product increased with the increase in demand. The big problem in large scale production is only one, how to arrange the things and how to preserve the things, the manufactured products cannot be placed only on the floor, so the need is the mother of the invention. It was the time when product management is developed in industrial environment so the Industrial Shelving is designed keeping in mind the industrial needs. The shelving is made of steel that can bear the weight of industrial goods. The main objective of designing these shelves is to transfer the things from one corner to another easily. These shelves are reliable as it is made of quality material.

Benefits of industrial shelves

 
The Industrial racking has made it possible to manage large scale production in a proper manner. Here is no fear of any damage of the product when the products are assorted in industrial racking. It’s only because of this storage facility that the large industrial concern can manufacture the products on large scale and keep it in stock for a long time. If I say that warehouse is the need of large industrial concern it’s not at all wrong. Industry is now flourishing and surviving only for one reason because it has dealt with product storage issues. So we can see big warehouse of market biggies. Product assortment is manged by store keepers as well as machinery is used to place the product on third or fourth storey of industrial shelves. Things can easily be moved and transferred from one place to another. Thus these shelves have given the facility of portability and mobility of the products in and out of the factory. These warehouse shelving has changed the entire system of storage.

Warehouse and the threat of hoarding

Many people do not consider that warehouse shelving is important, I agree with them. Industrial shelvesare important only for the large concern which can maintain large warehouses with its large scale production. Well, with the increase in demand I suppose industrial shelving is necessary for large, medium and small manufacturing unit. It has advantages and no disadvantages. Things are kept safe for a long time no damage is occurred. Moreover if proper environment is provided things will never get perished. So the stock of the things always gets ready to be released in the market. Industrial shelving is necessary to deal with the demand of the good. The allegations that are charged to challenge the importance of the warehouse like hoarding are not inseparable fact. But it happens only in that society where class discrimination is on the top or we can say in capitalist system.

The Driving force behind the store designing

Keeping in mind modern standards, the store designing has become evasive. With bulk of ideas and the austerity are the factors that work like game changer. Store designing is very appealing to the senses of the common man. The austerities which these emblems of advancement depict are the combination of modern tools and fixtures like, modern lighting and metal Storage racks. The idea that is working behind the development of store designing is only to raise the standard of living and let the common people feel like they are special too. Moreover, retail designing is also inspiring for the people to become more brand conscious, thus making driving people towards the new marketing trends.

Store designing vs. modern standard of living

Here is driving force that is working to increase the store turnover. Thus making people familiar with the latest trends so that they can decide what is more beneficial for them. So store design is only to start a brand competition as we can see the battle of brands when we step in to the store and all the arrangements done to decorate the store is only to present the brands and metal shelving is the essential part of this store designing. So if a store is more inclined towards, window display or visual merchandising, it only means to introduce the brands before the people. We can observe brand marketing campaign when we entered into the store. Surely, this is the work of visual merchandising and brand marketing team that plans how to inspire the people by stimulating their all five senses.

Product arrangement appeals to the customers

First step that is considered in store designing is product assortment, the idea of making the product visible before the customers. Not only this, but the main objective is, to present the items in such a way that it quickly grab the attention of the customers, and this objective can only be achieved if proper lighting arrangement is done. In lighting, the lighting arrangement should be of different colors so that it could properly reflect the targeted product. Moreover lighting should have a soothing effect on the people; if the products have a dark color the light should be of suck kind that it illuminates the entire feature of the product. Thus making thing visible means to facilitate the shoppers so that they can easily select the item form the storage racks.

Store strategy for all brands

 
This is the strategy of store designing that is focused to present all the brands with same value and worth. That’s why at store, every brand is valuable and people would love to buy things that are placed on Supermarket shelving and refrigeration. The cool and calm environment is another key factor that strikes to the senses of the shoppers so that they can get the best. Certainly this is the environment that changes the mood of the customer and turn him into a buyer by conceiving his sensual behavior, visual merchandisers has made modern day shopping an art. Majority of the people that visits mega stores only to sooth themselves, because they find everything there. Here are world’s renowned brands along with the things that are in daily use kept with great care, under the umbrella of cool lighting and soothing environment truly reflects the need of modern man who needs only calm and comfort while shopping.

The Do’s of store designing

If we talk about the do’s while designing the store, then there are involved so many factors that determines the store design not the only one. Designing of store is just like designing of a complex structure. Now a day mega structures that are the source of attraction of the visitors who are known as customers are those which are well-managed, well- decorated and more compact. What we can expect while visiting store is, lighting, storage shelves, mannequins, visual merchandising, and the smooth flow of the customers by providing a good walk-in space.

Product placement:

 
Now a day focus is on capacity, how many things can be stored in industrial shelves of the store? Storage maximization is the key concept that has given uplift to metal storage racks designing. These super cool storage racks not only can provide space to so many brands and products. But the arrangement of the product is done in such a way that it also enhances the visibility of the products. The products are placed in a manner that it quickly catches the eye of the customers. Product arrangement is the main technique that converts a store into a super store. So product placement can attract or repel the customers. While designing the store layout product placement factor should not be missing out.

Smooth flow:

 
The next factor that is important in store designing is the smooth flow of customers. A store should be design in such a way that the customers can walk here and there easily. Once a customer with shopping trolley has stepped in he should not face any difficulty in dragging his shopping trolley. The walk-ins should be wide enough that a definite crowd of customers can easily walk and can access the products. If the passageways of the store are not wide open then it does not give a good feeling to the customers. So make sure while designing store layout that you are make sure that customer flow will not be disturb in anyway.

Product visibility:

 

While designing a retail store, here are thousands of products that need customer’s attention. So presenting every product before the customer is a million dollar technique and here comes the expertise of store designing. Designer and retailers always focus how they can make products more visible before the customers. So product visibility is the key factor that can increase the turnover of the store. To make different brands visible, a store must have the arrangement of proper lighting. There must be light points above the metal storage shelves so that things could be seen by everyone. Proper light arrangement can enhance the user experience and can change their mood to do some shopping. Certainly it is lighting with different colors that can appeal to the sense of the customers.

In the due course visual merchandising is another technique that can work at its best to increase the sales of the store. The same function is done by mannequin that is placed out of the store or inside the store for brand recognition and to boost up the product visibility. Meanwhile the staff should be very cordial and should be well aware of the best selling practice. By following the do’s while designing the store makes sure you are assessing the heights of the success.

Retail store for kids

We have seen in the couple of decades that retail store business is reaching on its heights. Retail industry is expanding in different dimensions. Here are so many ongoing retail businesses and one of them is kid’s retail business that is on its peak in U.A.E and in the Middle East. The diversity in consumer behavior and buying pattern has changed dramatically. Retailing is not only limited to big cities but it’s popular in the outskirts of U.A.E as well. Retail business is thriving in different formats like departmental stores, hypermarkets, malls, gaming zones, and supermarkets, in each format of retail business people just love to shop. In this way retail business has a huge share in the annual growth of a country like U.A.E. Thus here are wonderful chances of growth in retail business and more likely in specialized retail.

Understanding kids mindset:

If we talk about specialized retail, here comes the idea of retail store for kids. A store full of kid’s related accessories is more interesting than a general store. Kids are always a source of constant pleasure. The things related to them are always a source of attraction not only for the parents but also for the young ones who love these innocent creatures. Kid’s retailing is very popular in U.A.E. Imagine a retail store and its steel shelving filled with toys, sportswear, watches and stationary for kids. Kids wear decorated at mannequins with colorful clothes is enough to catch the attention of a spectator. According to a survey retail stores dealing in baby products are making great profits. Retailers are more interested to have a brief understanding about the needs of the kids instead of their parents. However, here is a huge variety of kid’s brands in the stores.

Retail is all about the interest of the buyers:

Retail store is covering kid’s products ranges from 1 to 12years. In retail store for kid’s various departments can be categorized according to the age group. For instance, sales of garments of the infants between the ages of 0-2 years can be displayed in front display shelving. Children and their parents are taking more interest in designer’s wear. They are more conscious about brands and international brands like angels, baby shop and mother care have just hit the market and making the business of billions in U.A.E. it is estimated that parents are spending $1billion yearly for children designer wear clothing and footwear. It is strongly desired by the parents that their children dress well and look graceful. Specialized retail segment caters all the needs of the each age group of the children. Retailers at emirates has the idea about the needs of children, it is the urge of getting higher that invites each international brand to hit the emirates market.

Future planning:

 
retailers have realized the spending trends and the purchasing power of the consumer and now retailer at U.A.E plan to open 50-60 children store in the GCC in the next coming years as the initiative taken by Liwa Trading Enterprises, an Abu Dhabi retailer. Children are getting more brands conscious and they have the strong desire to set their wardrobes for every occasion. However the main business is started from the age between 0-4 year’s kids because these small and colorful dresses add worth to the Storage racks of the super stores.

Redesigning a retail store a big shift

If someone thinks that store designing is just like home décor I state my disagreement. For people this is the sign of raising their lifestyle. Retail business has given boost to the lifestyle stores. This is called rebranding activities. The main purpose of rebranding is to increase sales. In Dubai and Sharjha retail sales jumped to 13.2 percent last year. In Sharjha retail business is on its peak. The rebranding has scaled up their sales to such an extent that it has given boos to lifestyle stores.

Dubai's retail offering totally 26 million sq ft as of the end of 2010 and is expected to increase to 31.3 million sq ft in 2013. This is a huge turnover any country can expect from the business of retailing. Available retail space per person is significantly higher than most global cities at 15 sq ft/person, compared to 11.3 in USA and 2.7 across European countries. So here is every opportunity to give a rise to retail business. The question is how these mega stores are contributing such a huge share in a country’s economy. This is quite simple; retailing is on its peek because some factors are working behind it like mannequin and display shelving.

Redesigning of store, a phase of evolution

Without industrial shelves a store cannot be revamped, if product assortment is not done properly to catch the attention of the consumer become very difficult. Product visibility can only be done if the store designing allows much space for product keeping. So that product can place properly thus enhancing product visibility. Proper light arrangement ensures product visibility so glass lighting and luminaries can prove vital in this regard.

Effects of redesigning retail store
 
Revamping of store is a good idea, event management can also add worth to the annual turnover of a retail store. Event festivity not only compels the consumer to shop but also give a good feeling to the audience and the spectators. Visual merchandising plays a key role in introducing a brand, so retail stores provide a huge platform to introduce a brand before general public by using the technique of visual merchandising. The main objective designing the store layout is to give a feeling of a better lifestyle and to sell the products of fashion those appeals to the senses of the buyer. At retail store things are not to be kept only in Storage racks, they are to sell so all the arrangements are done to increase the sales.

Factors that can increase the turnover of the store

  The store décor can create buzz among the buyers to come and discover the new things added in their well known brand. If the correct measures are taken the store can prove a great source of revenue, at U.AE. All is done to increase the buyer’s confidence that is very crucial to increase the sales of retail business that contribute a huge share to the economy. The redesigning of the store not only the change the outlook of a store but it gives a new look and impression to its buyers. Redesigning is essential; it brings a positive change not only in environment but also in the minds of the buyers. Retail business can add worth to our lifestyle.

Retail store—a piece of creativity

Every day I have a new spirit, everyday I think of doing some new activity. Every day I wish to dress up in a new way and visit some new places. But why I think so, because I wish to make my day special, I wish to explore the beauty spreads around me. The place I just love to visit is not fully laden with the array of flowers across the fountain, no; I don’t wish to visit such places. Being a human of 21st century I am habitual of visiting the shopping malls, supermarkets, and retail store for which U.A.E is famous worldwide. Yes, in U.A.E and Sharjha people just come to visit these mega super markets full of renowned brand where you can find everything from the every corner of the world.

The idea of super store is inspired by the concept of Globalization

 
U.A.E is getting famous for these super departmental sore, but this is not only the condition of U.A.E. In every country you can see the chain of world’s renowned superstore. Certainly this is the influence of Global village that has merged the world in a village and this retail store is the second episode of this global concept. These retail stores have a great share in the economy of a country. Thus revitalizing the branding as well as advertising concept, we can say it business expansion across the boundaries of the countries. When I visit LULU hypermarket I just amazed by the product management and the mega structure they have designed to make an abode for all the best world’s renowned brands.

Outstanding features of mega stores

I think the most inspiring feature of such markets is supermarket shelving and refrigeration. It was quite surprising for me to preserve and store the food items on such a big scale. Everything from vegetables to chocolates and ice-cream are fresh and buds trickling, well this is a complete system providing refrigeration facility to the food items. Managing store food items on such a huge level needs appreciation. Well, it’s not done yet; when I walk around I find accessories for daily use with different brand names, is assorted in the supermarket equipments in such a way that these are visible to every spectator. Each store layout is telling its own story, with colors, lights and frequent space these hypermarkets has turned the shopping into a real joy.

What is remarkable in stores?

Customer interaction is more important in this new type of business. The store designing is all about to measure the sales turnover at each step. Here is Industrial racking  for customer’s convenience so that they do not take pains of holding the items in their hands. These stores not only appeal to people of elite classes but these stores are an open invitation for the people of all classes. Everybody can shop here; here is everything for the people of all age-groups. Those who are brand conscious can find every brand in the hypermarkets of UA.E. This is how hypermarkets and superstore has made the shopping a real fun. As if you are on the world tour and are getting familiar with the specialty of each country, here at superstore.
The super stores have given the rise of new Marketing trends such as visual merchandising that has revolutionize the entire concept of commercial marketing. The store image created by using light effects increase the visibility of the products and increased the chances of buying product at the spot. so retailing has taken shopping at the level of idealization worldwide.

Retail store—the platform of opportunities

When it’s time to introduce a brand in the huge crowd of brands, the companies start brainstorming how they can make their brand more successful. At retail store the display tool like show case and mannequin usually consider the right apparatus to display the brand, but that is not enough to grab the attention of a spectator. The store designer always prefers to change the entire look of a casement and put his all efforts to make it more attractive visually. The idea to change or revamp a store is a huge one that needs a drain of finance. However, it depends on the store designer how would he accommodate and introduce a brand. But the best way out is to work in collaboration with promotional team of a specific brand so that the brand could be easily displayed in the storage shelves of a store.

Evolution of a new art:

I can remember the times when displaying the objects are only related with museums. The story behind the displays can be described in amusing manner. Then departmental store are introduced, where we find different items with different tags and at the right place. This is the second time in human history when things on such a huge level are displayed.Metal storage shelving trends is spread out like the fire of jungle. Now a day’s display in museum is given the name of exhibitions and display in store at a large scale fashioned as visual merchandising. The aim of such display is to increase the turnover. If we have to explain the entire store designing we can call it a store image. The idea that is working behind is to display the items in such a way at that it appeals to the buying sense of a shopper and he gets ready to buy the item. The visual merchandising covers the areas of promotion and display on storage racks. A lot of artist is taking interest in store designing and they have made this art a great profession.

Visual merchandising a new technique to display items:

The visual merchandising technique follower used so many elements to demonstrate their ideas and creativity. They always focused on colors, space, lights, product specifications, certain feel and touch regarding the demonstration of a specific brand. Assortment of things in a way that it really appeals to the senses of the buyers is the main idea of visual merchandising. For visual merchandising any ordinary thing can be used that depicts creativity. For a window display any material can be used to create a scene or environs like lights, bulbs, ornaments, pebbles. Above all it has an idea behind its creativity; no window display is possible until a proper thought is working behind it.

Window dressing things speak it:

Window dressing is a genuine idea to impress the people about the merchandise available in the store. It speaks about the things in which store has specialized. Window dressing should be done in a way that the things speak their stories. I don’t mean that the products placed in metal storage shelving could not inspire to the buyers. But it’s a direct contact of a passerby to the store that urges him to enter and shop. So the display should be interactive that inspire the visitors for immediate call for action. In the country like Sharjha and U.A.E visual merchandising trend is on its verge.

The middle way to shop

People are getting more and more luxurious and what is more important that they are in no need to change their social status. In fact this gap is filled by the lavishing brands that help to remove the gaps. People are now sustaining to maintain their living standards by living in their own circles and class. People are completely enjoying the magnificence of their social status by following madly these brands. The brands involving clothing, shoes, accessories, jewelry are ruling the luxury market. No doubt that these brands have given boost to retail business and has become the elegance of retail store. The entire interest of the shoppers is in following these luxury brands because these brands allure their sense of beauty.

Shelving is the backbone of any superstore:

What makes them more attracting are mannequins and of course the ever stylish steel shelving in the store. No store even if it is an ordinary or a super store can be complete if it does not have stylish shelving’s. The main credit goes to these modish and trendy shelving that have given modern stores and modern shopping a new dimension. The store management is completely dependent on super market shelving and refrigeration. The super market has brought the customer to shop under one roof. Shop for everything, from luxury to daily necessity, here you have all the stuff of your need.

Up to date and well-informed staff:

Retailers have enormous ideas to grab the attention of the shoppers. If the products are clearly visible if they are assorted in a manner that the spectator not only appreciates but get ready to buy here comes the achievement of store management. Another factor that plays a very crucial role in super store success is trained and cordial staff. Here comes the idea to motivate the staff that they have to increase the sales and revenue. The tricks and tips should be shared with staff so that they can acquire the marketing skill that can direct the shopper to become a potential buyer.

Brand presentation should be convincing:

Many world renowned brands have come into the arena of success just because they have spread awareness among the masses. The art to present a specific brand in a presentable manner convince the consumer to make it priority in your wish list. However, thinking that your business will boost up in just counting of days is not right to estimate. To attain a large clientele, retailers should have to adopt patience until or unless your business and your services are recognized by the consumer circles. The beauty of modern retail business lies in open invitation. It is open to shop from a middleman to common man. Its services are not restricted to any special class. People can enjoy and can wear the stuff what they like. In this way brands are publically recognized when they are spotlighted in stores especially in storage racks. But here is new trends we have observe that retail store has become a platform for the recognition of local as well as internal brands. In this way they are bridging the gap between international luxury brands. People are getting more influenced, more informed about the new trends in fashion and they just love to visit such super stores. In the country like U.A.E and Sharja which are considered heaven for such luxury brands, these brands have made their customer base over there. U.A. E is in fact the place where luxury brands and markets are flourishing rapidly. However in retail business there are more chances of growth with immense opportunities. I am unable to conclude this long discussion in just one blog as this topic is debatable.

Showcase the retail

Summer has just stepped in so it’s the time to showcase the retail store with summer collections and welcome this new season. The season of passion and celebration is to be arrived so why not decorate your store and inspire he shoppers to buy. To showcase the summer arrivals is the idea that is much appreciated in retail circle. The summer arrivals are so alluring for the people that to showcase such accessories on storage racks is a key to grab the attention of the onlookers. The idea of showcasing the retail appeals to the buyer and keep them conscious what is inside of the store.

The summer display should be as fantastic as one can idealize. Full of inspiring colors with all summer related accessories. The light setting of the store should be according to the demand of the season. The light show should not be shoddy. Dim light is not required what is required a perfect feel of transition from darkness to brightness. Here are so many features that define the perfect summer setting in a store.

Focus on summer: 

If you are not interested in redesigning your store it does not matter. You can revamp your store by decorating it with a theme. Yes, of course it’s the best way to give a new look to your store and to gain the interest of the spectator. If design of a store is a lifeline, then theme is the lifeblood of your store. People just love to shop according to the season’s style and taste. A perfect shopping environment is incomplete if the theme is not displayed in a well manner. Recently, Majid Al Futtaim Hypermarkets in U.A.E has used this theme and people appreciate their new posture with the most active shopping concept of supermarket equipments.

Color scheme: 

The color scheme that is adorable in the season of summer is sparkling yellow and pink. However, the retailers made their own choice and experience the limelight with silver white. Along with it colors, like sky blue, pink and light emerald provides a very cooling effect. Majority of the designer prefer the color discussed above, usually the retailers are interested in bright colors which has a soothing effect over the eyes of the visitors.  Light shades are more inspiring in the season of summer. The props which are used for summer display are flowers and green trees.

Use of Mannequins

The perfect way to display the latest fashion and style off summer is the use of mannequins. Fully clad with summer collection or being displayed using the favorite brand will inspire the people to buy the accessories. Mannequins are bejeweled with summer outfits, fashion accessories or with favorite brand of scent or shampoo in their hands whatever a retailer wish to highlight.


Lighting effects: 

The lighting arrangement should be very outstanding, for lighting arrangement use of chandeliers and luminaries is best on each metal storage shelves, so that everything should be visible to the customers. The theme of the display can easily determine what light effects are required. However, the appropriate lighting arrangement will prove a delight for the customers. In the season of summer dim and luminous lights are valued.

So if you are designing your store and want to open it in summer, just try out the above mentioned guidelines and you will finally have the turnover, potential customers that will uplift your store to the heights of fame where it will become the brand, a name of trust for millions of people.