Consumers’ increasing bend towards mass merchandising has led to a dramatic boom of supermarkets and hypermarkets. Where these supermarkets and hypermarkets are becoming goldmine for entrepreneurs, these offer a great ease of shopping to customers. It’s all been due to its distribution model which serves the interests of both, the customers and the companies. Before supermarkets started appearing on business horizons, shops primarily relied on ‘over the counter’ method where customers told the man sitting behind the counter what they needed and upon that, shop keeper/salesman fetched it for them. On the other hand, these modern markets let customers browse along supermarket equipment and see goods from all available brands, allowing them to choose after their hearts.
Science, Psychology and Supermarkets Flowing Together:
commercial shelveings is crucial to sales process.
To fully maximize customers’ buying intentions, marketers are building scientific approach for influencing customers’ buying behaviors and moods through retail environment. Built on studies from human psychology, this scientific approach is called Retail Design.
Retail Design –Science of Influencing Customers’ Behaviors in Commercial Spaces:
Shelves Strategy and Customers’ Buying Behaviors:
supermarket equipment manufacturer. This will allow finding versatile yet durable commercial shelves or industrial shelves.