Monday, 29 April 2013
When it’s time to introduce a brand in the huge crowd of brands, the companies start brainstorming how they can make their brand more successful. At retail store the display tool like show case and mannequin usually consider the right apparatus to display the brand, but that is not enough to grab the attention of a spectator. The store designer always prefers to change the entire look of a casement and put his all efforts to make it more attractive visually. The idea to change or revamp a store is a huge one that needs a drain of finance. However, it depends on the store designer how would he accommodate and introduce a brand. But the best way out is to work in collaboration with promotional team of a specific brand so that the brand could be easily displayed in the storage shelves of a store.
Evolution of a new art:
I can remember the times when displaying the objects are only related with museums. The story behind the displays can be described in amusing manner. Then departmental store are introduced, where we find different items with different tags and at the right place. This is the second time in human history when things on such a huge level are displayed.Metal storage shelving trends is spread out like the fire of jungle. Now a day’s display in museum is given the name of exhibitions and display in store at a large scale fashioned as visual merchandising. The aim of such display is to increase the turnover. If we have to explain the entire store designing we can call it a store image. The idea that is working behind is to display the items in such a way at that it appeals to the buying sense of a shopper and he gets ready to buy the item. The visual merchandising covers the areas of promotion and display on storage racks. A lot of artist is taking interest in store designing and they have made this art a great profession.
Visual merchandising a new technique to display items:
The visual merchandising technique follower used so many elements to demonstrate their ideas and creativity. They always focused on colors, space, lights, product specifications, certain feel and touch regarding the demonstration of a specific brand. Assortment of things in a way that it really appeals to the senses of the buyers is the main idea of visual merchandising. For visual merchandising any ordinary thing can be used that depicts creativity. For a window display any material can be used to create a scene or environs like lights, bulbs, ornaments, pebbles. Above all it has an idea behind its creativity; no window display is possible until a proper thought is working behind it.
Window dressing things speak it:
Window dressing is a genuine idea to impress the people about the merchandise available in the store. It speaks about the things in which store has specialized. Window dressing should be done in a way that the things speak their stories. I don’t mean that the products placed in metal storage shelving could not inspire to the buyers. But it’s a direct contact of a passerby to the store that urges him to enter and shop. So the display should be interactive that inspire the visitors for immediate call for action. In the country like Sharjha and U.A.E visual merchandising trend is on its verge.
Thursday, 25 April 2013
People are getting more and more luxurious and what is more important that they are in no need to change their social status. In fact this gap is filled by the lavishing brands that help to remove the gaps. People are now sustaining to maintain their living standards by living in their own circles and class. People are completely enjoying the magnificence of their social status by following madly these brands. The brands involving clothing, shoes, accessories, jewelry are ruling the luxury market. No doubt that these brands have given boost to retail business and has become the elegance of retail store. The entire interest of the shoppers is in following these luxury brands because these brands allure their sense of beauty.
Shelving is the backbone of any superstore:
What makes them more attracting are mannequins and of course the ever stylish steel shelving in the store. No store even if it is an ordinary or a super store can be complete if it does not have stylish shelving’s. The main credit goes to these modish and trendy shelving that have given modern stores and modern shopping a new dimension. The store management is completely dependent on super market shelving and refrigeration. The super market has brought the customer to shop under one roof. Shop for everything, from luxury to daily necessity, here you have all the stuff of your need.
Up to date and well-informed staff:
Retailers have enormous ideas to grab the attention of the shoppers. If the products are clearly visible if they are assorted in a manner that the spectator not only appreciates but get ready to buy here comes the achievement of store management. Another factor that plays a very crucial role in super store success is trained and cordial staff. Here comes the idea to motivate the staff that they have to increase the sales and revenue. The tricks and tips should be shared with staff so that they can acquire the marketing skill that can direct the shopper to become a potential buyer.
Brand presentation should be convincing:
Many world renowned brands have come into the arena of success just because they have spread awareness among the masses. The art to present a specific brand in a presentable manner convince the consumer to make it priority in your wish list. However, thinking that your business will boost up in just counting of days is not right to estimate. To attain a large clientele, retailers should have to adopt patience until or unless your business and your services are recognized by the consumer circles. The beauty of modern retail business lies in open invitation. It is open to shop from a middleman to common man. Its services are not restricted to any special class. People can enjoy and can wear the stuff what they like. In this way brands are publically recognized when they are spotlighted in stores especially in storage racks. But here is new trends we have observe that retail store has become a platform for the recognition of local as well as internal brands. In this way they are bridging the gap between international luxury brands. People are getting more influenced, more informed about the new trends in fashion and they just love to visit such super stores. In the country like U.A.E and Sharja which are considered heaven for such luxury brands, these brands have made their customer base over there. U.A. E is in fact the place where luxury brands and markets are flourishing rapidly. However in retail business there are more chances of growth with immense opportunities. I am unable to conclude this long discussion in just one blog as this topic is debatable.
Sunday, 21 April 2013
Summer has just stepped in so it’s the time to showcase the retail store with summer collections and welcome this new season. The season of passion and celebration is to be arrived so why not decorate your store and inspire he shoppers to buy. To showcase the summer arrivals is the idea that is much appreciated in retail circle. The summer arrivals are so alluring for the people that to showcase such accessories on storage racks is a key to grab the attention of the onlookers. The idea of showcasing the retail appeals to the buyer and keep them conscious what is inside of the store.
The summer display should be as fantastic as one can idealize. Full of inspiring colors with all summer related accessories. The light setting of the store should be according to the demand of the season. The light show should not be shoddy. Dim light is not required what is required a perfect feel of transition from darkness to brightness. Here are so many features that define the perfect summer setting in a store.
Focus on summer:
If you are not interested in redesigning your store it does not matter. You can revamp your store by decorating it with a theme. Yes, of course it’s the best way to give a new look to your store and to gain the interest of the spectator. If design of a store is a lifeline, then theme is the lifeblood of your store. People just love to shop according to the season’s style and taste. A perfect shopping environment is incomplete if the theme is not displayed in a well manner. Recently, Majid Al Futtaim Hypermarkets in U.A.E has used this theme and people appreciate their new posture with the most active shopping concept of supermarket equipments.
The color scheme that is adorable in the season of summer is sparkling yellow and pink. However, the retailers made their own choice and experience the limelight with silver white. Along with it colors, like sky blue, pink and light emerald provides a very cooling effect. Majority of the designer prefer the color discussed above, usually the retailers are interested in bright colors which has a soothing effect over the eyes of the visitors. Light shades are more inspiring in the season of summer. The props which are used for summer display are flowers and green trees.
Use of Mannequins
Use of Mannequins
The perfect way to display the latest fashion and style off summer is the use of mannequins. Fully clad with summer collection or being displayed using the favorite brand will inspire the people to buy the accessories. Mannequins are bejeweled with summer outfits, fashion accessories or with favorite brand of scent or shampoo in their hands whatever a retailer wish to highlight.
The lighting arrangement should be very outstanding, for lighting arrangement use of chandeliers and luminaries is best on each metal storage shelves, so that everything should be visible to the customers. The theme of the display can easily determine what light effects are required. However, the appropriate lighting arrangement will prove a delight for the customers. In the season of summer dim and luminous lights are valued.
So if you are designing your store and want to open it in summer, just try out the above mentioned guidelines and you will finally have the turnover, potential customers that will uplift your store to the heights of fame where it will become the brand, a name of trust for millions of people.
Monday, 15 April 2013
Retail business has become the aspiration of young entrepreneurs, certainly it has a great potential of success. Certainly being new in retail business you might have some question in your mind same was with me. When I plunge into this arena but I try to unleash the secrets perhaps I am not a quick learner I take some time to learn the retail tricks. But here I unfold some of the secrets of successful retailing.
Product placement is one of the hidden secret of a retail store. Product arrangement is significant to improve the product visibility. The product should be clearly visible to the buyers. Product presentation in storage racks eventually tempts the shopper to turn into buyer. Product placed in elegantly design steel shelving looks amazing and grab the attention of the buyer. So product assortment is the best trick for a successful retail business.
A good retailer must have the idea about the average sales per customer, sales per employee, average turnover, sales per square meter and number of products in each storage racks.These are the basic parameters every retailer should know about them. Basically it is the estimation that every business man keeps in his mind and if there is proper management these goals can easily be achieved. This is the demand of competitive business environment.
The success of retailer lies in it how much they are aware about the needs of the customers. They can only feel it if they visit their store as a shopper rather than as an owner. In this way they can get the idea what flaws their stores still have. This is the extent of professionalism, to check out the store what essential are needed to be taken for store improvement and to improve service quality.
Staff training of retail store is essential for better services. The standard quality service can only be achieved if the staff is trained. For training, workshops should be arranged, for product arrangement and assortment in metal storage shelvesso that they look catchy and classy. Space utilization for a bulk of items is the skill that should be instigate in employees. Customer support and customer dealing is one of the critical aspects of such training session.
Work out for marketing:
The trick to market your product is a skill that needs to be learning. Your staff is not aware about marketing stratagem how to involve the customers and convince them to buy the products. Make them familiar about the nerves of ultimate customers and it could be done by providing marketing training. A proper marketing behavior can only drag as much customer as you want. The potential retailer is aware of this fact and they equip their staff with this great skill, hence they have higher turnover than the others.
Employ guest shoppers:
To observe what level of customer services the retail store is offering. Some retailer employees guest shoppers. Because they are the best observer and can easily access the qualities and flaws your store is facing. This trick is quite impressive to give a boost to independent evaluation. This evaluation needs to be done after a couple of months to improve the service standard.
So what trick you would like to follow to become a successful retailer. We want to hear from you.