Wednesday, 15 May 2013

Retail store for kids


We have seen in the couple of decades that retail store business is reaching on its heights. Retail industry is expanding in different dimensions. Here are so many ongoing retail businesses and one of them is kid’s retail business that is on its peak in U.A.E and in the Middle East. The diversity in consumer behavior and buying pattern has changed dramatically. Retailing is not only limited to big cities but it’s popular in the outskirts of U.A.E as well. Retail business is thriving in different formats like departmental stores, hypermarkets, malls, gaming zones, and supermarkets, in each format of retail business people just love to shop. In this way retail business has a huge share in the annual growth of a country like U.A.E. Thus here are wonderful chances of growth in retail business and more likely in specialized retail.

Understanding kids mindset:

If we talk about specialized retail, here comes the idea of retail store for kids. A store full of kid’s related accessories is more interesting than a general store. Kids are always a source of constant pleasure. The things related to them are always a source of attraction not only for the parents but also for the young ones who love these innocent creatures. Kid’s retailing is very popular in U.A.E. Imagine a retail store and its steel shelving filled with toys, sportswear, watches and stationary for kids. Kids wear decorated at mannequins with colorful clothes is enough to catch the attention of a spectator. According to a survey retail stores dealing in baby products are making great profits. Retailers are more interested to have a brief understanding about the needs of the kids instead of their parents. However, here is a huge variety of kid’s brands in the stores.

Retail is all about the interest of the buyers:

Retail store is covering kid’s products ranges from 1 to 12years. In retail store for kid’s various departments can be categorized according to the age group. For instance, sales of garments of the infants between the ages of 0-2 years can be displayed in front display shelving. Children and their parents are taking more interest in designer’s wear. They are more conscious about brands and international brands like angels, baby shop and mother care have just hit the market and making the business of billions in U.A.E. it is estimated that parents are spending $1billion yearly for children designer wear clothing and footwear. It is strongly desired by the parents that their children dress well and look graceful. Specialized retail segment caters all the needs of the each age group of the children. Retailers at emirates has the idea about the needs of children, it is the urge of getting higher that invites each international brand to hit the emirates market.

Future planning:
 
retailers have realized the spending trends and the purchasing power of the consumer and now retailer at U.A.E plan to open 50-60 children store in the GCC in the next coming years as the initiative taken by Liwa Trading Enterprises, an Abu Dhabi retailer. Children are getting more brands conscious and they have the strong desire to set their wardrobes for every occasion. However the main business is started from the age between 0-4 year’s kids because these small and colorful dresses add worth to the Storage racks of the super stores.