I am not sure how much universal this Shakespearian wisdom is. But what I am sure is that, at least this wisdom does not ring true in our economic realms where product packaging and brave visual merchandising have become decisive competitive edge for successful business ventures. For many of us, running a retail business is as simple as having products hit on the shelves and sells them to the consumers ultimately. Along with products, it takes intelligently beautiful store design to make consumers enter the store and purchase the goods that they want to have, or better yet, to make them goods that they even do not really need. Thus, it’s safe to assume that ‘good design is a ready business’. Before we see what this ‘good design’ really means in retail environment, let’s ask ourselves few interesting questions.
Some Interesting Findings Relating To Retail Shopping:
display shelving and catch their shopping gestures. Soon you will learn how your retail design is affecting your buyers buying decisions. Brand marketers are now convinced that most of shopping decisions are made in store. According to a research, 70% of buying decisions are never made until strolling in store aisles. And on this process of buying goods visual communication forms 80% of human perception, hearing forms 10% and other senses such as touch and smell form rest of 10%.
Can Shoppers Be Turned Into Buyers?
Brands seem to be rather more interested in availing with best racking and shelving packs in any store as products displayed on these sophisticated display shelving’s always rest in shoppers’ eye sight and are best highlighted to their maximum potentials. So, for a retailer it’s important to find nicely crafted and creatively engineered Industrial racking industrial racking which would entice shoppers to get products being displayed on them. It’s like a science of architecting store structure and art of decorating it with interior design techniques.
Type of display and its place within the store are also crucial in driving shoppers into sale. Not all the products sell the same way all across the store. It may take another full length article to discuss what type of products sell better in certain store locations. So let it be saved for some other day.