The Do’s of store designing

If we talk about the do’s while designing the store, then there are involved so many factors that determines the store design not the only one. Designing of store is just like designing of a complex structure. Now a day mega structures that are the source of attraction of the visitors who are known as customers are those which are well-managed, well- decorated and more compact. What we can expect while visiting store is, lighting, storage shelves, mannequins, visual merchandising, and the smooth flow of the customers by providing a good walk-in space.

Product placement:

 
Now a day focus is on capacity, how many things can be stored in industrial shelves of the store? Storage maximization is the key concept that has given uplift to metal storage racks designing. These super cool storage racks not only can provide space to so many brands and products. But the arrangement of the product is done in such a way that it also enhances the visibility of the products. The products are placed in a manner that it quickly catches the eye of the customers. Product arrangement is the main technique that converts a store into a super store. So product placement can attract or repel the customers. While designing the store layout product placement factor should not be missing out.

Smooth flow:

 
The next factor that is important in store designing is the smooth flow of customers. A store should be design in such a way that the customers can walk here and there easily. Once a customer with shopping trolley has stepped in he should not face any difficulty in dragging his shopping trolley. The walk-ins should be wide enough that a definite crowd of customers can easily walk and can access the products. If the passageways of the store are not wide open then it does not give a good feeling to the customers. So make sure while designing store layout that you are make sure that customer flow will not be disturb in anyway.

Product visibility:

 

While designing a retail store, here are thousands of products that need customer’s attention. So presenting every product before the customer is a million dollar technique and here comes the expertise of store designing. Designer and retailers always focus how they can make products more visible before the customers. So product visibility is the key factor that can increase the turnover of the store. To make different brands visible, a store must have the arrangement of proper lighting. There must be light points above the metal storage shelves so that things could be seen by everyone. Proper light arrangement can enhance the user experience and can change their mood to do some shopping. Certainly it is lighting with different colors that can appeal to the sense of the customers.

In the due course visual merchandising is another technique that can work at its best to increase the sales of the store. The same function is done by mannequin that is placed out of the store or inside the store for brand recognition and to boost up the product visibility. Meanwhile the staff should be very cordial and should be well aware of the best selling practice. By following the do’s while designing the store makes sure you are assessing the heights of the success.

Retail store for kids

We have seen in the couple of decades that retail store business is reaching on its heights. Retail industry is expanding in different dimensions. Here are so many ongoing retail businesses and one of them is kid’s retail business that is on its peak in U.A.E and in the Middle East. The diversity in consumer behavior and buying pattern has changed dramatically. Retailing is not only limited to big cities but it’s popular in the outskirts of U.A.E as well. Retail business is thriving in different formats like departmental stores, hypermarkets, malls, gaming zones, and supermarkets, in each format of retail business people just love to shop. In this way retail business has a huge share in the annual growth of a country like U.A.E. Thus here are wonderful chances of growth in retail business and more likely in specialized retail.

Understanding kids mindset:

If we talk about specialized retail, here comes the idea of retail store for kids. A store full of kid’s related accessories is more interesting than a general store. Kids are always a source of constant pleasure. The things related to them are always a source of attraction not only for the parents but also for the young ones who love these innocent creatures. Kid’s retailing is very popular in U.A.E. Imagine a retail store and its steel shelving filled with toys, sportswear, watches and stationary for kids. Kids wear decorated at mannequins with colorful clothes is enough to catch the attention of a spectator. According to a survey retail stores dealing in baby products are making great profits. Retailers are more interested to have a brief understanding about the needs of the kids instead of their parents. However, here is a huge variety of kid’s brands in the stores.

Retail is all about the interest of the buyers:

Retail store is covering kid’s products ranges from 1 to 12years. In retail store for kid’s various departments can be categorized according to the age group. For instance, sales of garments of the infants between the ages of 0-2 years can be displayed in front display shelving. Children and their parents are taking more interest in designer’s wear. They are more conscious about brands and international brands like angels, baby shop and mother care have just hit the market and making the business of billions in U.A.E. it is estimated that parents are spending $1billion yearly for children designer wear clothing and footwear. It is strongly desired by the parents that their children dress well and look graceful. Specialized retail segment caters all the needs of the each age group of the children. Retailers at emirates has the idea about the needs of children, it is the urge of getting higher that invites each international brand to hit the emirates market.

Future planning:

 
retailers have realized the spending trends and the purchasing power of the consumer and now retailer at U.A.E plan to open 50-60 children store in the GCC in the next coming years as the initiative taken by Liwa Trading Enterprises, an Abu Dhabi retailer. Children are getting more brands conscious and they have the strong desire to set their wardrobes for every occasion. However the main business is started from the age between 0-4 year’s kids because these small and colorful dresses add worth to the Storage racks of the super stores.

Redesigning a retail store a big shift

If someone thinks that store designing is just like home décor I state my disagreement. For people this is the sign of raising their lifestyle. Retail business has given boost to the lifestyle stores. This is called rebranding activities. The main purpose of rebranding is to increase sales. In Dubai and Sharjha retail sales jumped to 13.2 percent last year. In Sharjha retail business is on its peak. The rebranding has scaled up their sales to such an extent that it has given boos to lifestyle stores.

Dubai's retail offering totally 26 million sq ft as of the end of 2010 and is expected to increase to 31.3 million sq ft in 2013. This is a huge turnover any country can expect from the business of retailing. Available retail space per person is significantly higher than most global cities at 15 sq ft/person, compared to 11.3 in USA and 2.7 across European countries. So here is every opportunity to give a rise to retail business. The question is how these mega stores are contributing such a huge share in a country’s economy. This is quite simple; retailing is on its peek because some factors are working behind it like mannequin and display shelving.

Redesigning of store, a phase of evolution

Without industrial shelves a store cannot be revamped, if product assortment is not done properly to catch the attention of the consumer become very difficult. Product visibility can only be done if the store designing allows much space for product keeping. So that product can place properly thus enhancing product visibility. Proper light arrangement ensures product visibility so glass lighting and luminaries can prove vital in this regard.

Effects of redesigning retail store
 
Revamping of store is a good idea, event management can also add worth to the annual turnover of a retail store. Event festivity not only compels the consumer to shop but also give a good feeling to the audience and the spectators. Visual merchandising plays a key role in introducing a brand, so retail stores provide a huge platform to introduce a brand before general public by using the technique of visual merchandising. The main objective designing the store layout is to give a feeling of a better lifestyle and to sell the products of fashion those appeals to the senses of the buyer. At retail store things are not to be kept only in Storage racks, they are to sell so all the arrangements are done to increase the sales.

Factors that can increase the turnover of the store

  The store décor can create buzz among the buyers to come and discover the new things added in their well known brand. If the correct measures are taken the store can prove a great source of revenue, at U.AE. All is done to increase the buyer’s confidence that is very crucial to increase the sales of retail business that contribute a huge share to the economy. The redesigning of the store not only the change the outlook of a store but it gives a new look and impression to its buyers. Redesigning is essential; it brings a positive change not only in environment but also in the minds of the buyers. Retail business can add worth to our lifestyle.

Retail store—a piece of creativity

Every day I have a new spirit, everyday I think of doing some new activity. Every day I wish to dress up in a new way and visit some new places. But why I think so, because I wish to make my day special, I wish to explore the beauty spreads around me. The place I just love to visit is not fully laden with the array of flowers across the fountain, no; I don’t wish to visit such places. Being a human of 21st century I am habitual of visiting the shopping malls, supermarkets, and retail store for which U.A.E is famous worldwide. Yes, in U.A.E and Sharjha people just come to visit these mega super markets full of renowned brand where you can find everything from the every corner of the world.

The idea of super store is inspired by the concept of Globalization

 
U.A.E is getting famous for these super departmental sore, but this is not only the condition of U.A.E. In every country you can see the chain of world’s renowned superstore. Certainly this is the influence of Global village that has merged the world in a village and this retail store is the second episode of this global concept. These retail stores have a great share in the economy of a country. Thus revitalizing the branding as well as advertising concept, we can say it business expansion across the boundaries of the countries. When I visit LULU hypermarket I just amazed by the product management and the mega structure they have designed to make an abode for all the best world’s renowned brands.

Outstanding features of mega stores

I think the most inspiring feature of such markets is supermarket shelving and refrigeration. It was quite surprising for me to preserve and store the food items on such a big scale. Everything from vegetables to chocolates and ice-cream are fresh and buds trickling, well this is a complete system providing refrigeration facility to the food items. Managing store food items on such a huge level needs appreciation. Well, it’s not done yet; when I walk around I find accessories for daily use with different brand names, is assorted in the supermarket equipments in such a way that these are visible to every spectator. Each store layout is telling its own story, with colors, lights and frequent space these hypermarkets has turned the shopping into a real joy.

What is remarkable in stores?

Customer interaction is more important in this new type of business. The store designing is all about to measure the sales turnover at each step. Here is Industrial racking  for customer’s convenience so that they do not take pains of holding the items in their hands. These stores not only appeal to people of elite classes but these stores are an open invitation for the people of all classes. Everybody can shop here; here is everything for the people of all age-groups. Those who are brand conscious can find every brand in the hypermarkets of UA.E. This is how hypermarkets and superstore has made the shopping a real fun. As if you are on the world tour and are getting familiar with the specialty of each country, here at superstore.
The super stores have given the rise of new Marketing trends such as visual merchandising that has revolutionize the entire concept of commercial marketing. The store image created by using light effects increase the visibility of the products and increased the chances of buying product at the spot. so retailing has taken shopping at the level of idealization worldwide.

Retail store—the platform of opportunities

When it’s time to introduce a brand in the huge crowd of brands, the companies start brainstorming how they can make their brand more successful. At retail store the display tool like show case and mannequin usually consider the right apparatus to display the brand, but that is not enough to grab the attention of a spectator. The store designer always prefers to change the entire look of a casement and put his all efforts to make it more attractive visually. The idea to change or revamp a store is a huge one that needs a drain of finance. However, it depends on the store designer how would he accommodate and introduce a brand. But the best way out is to work in collaboration with promotional team of a specific brand so that the brand could be easily displayed in the storage shelves of a store.

Evolution of a new art:

I can remember the times when displaying the objects are only related with museums. The story behind the displays can be described in amusing manner. Then departmental store are introduced, where we find different items with different tags and at the right place. This is the second time in human history when things on such a huge level are displayed.Metal storage shelving trends is spread out like the fire of jungle. Now a day’s display in museum is given the name of exhibitions and display in store at a large scale fashioned as visual merchandising. The aim of such display is to increase the turnover. If we have to explain the entire store designing we can call it a store image. The idea that is working behind is to display the items in such a way at that it appeals to the buying sense of a shopper and he gets ready to buy the item. The visual merchandising covers the areas of promotion and display on storage racks. A lot of artist is taking interest in store designing and they have made this art a great profession.

Visual merchandising a new technique to display items:

The visual merchandising technique follower used so many elements to demonstrate their ideas and creativity. They always focused on colors, space, lights, product specifications, certain feel and touch regarding the demonstration of a specific brand. Assortment of things in a way that it really appeals to the senses of the buyers is the main idea of visual merchandising. For visual merchandising any ordinary thing can be used that depicts creativity. For a window display any material can be used to create a scene or environs like lights, bulbs, ornaments, pebbles. Above all it has an idea behind its creativity; no window display is possible until a proper thought is working behind it.

Window dressing things speak it:

Window dressing is a genuine idea to impress the people about the merchandise available in the store. It speaks about the things in which store has specialized. Window dressing should be done in a way that the things speak their stories. I don’t mean that the products placed in metal storage shelving could not inspire to the buyers. But it’s a direct contact of a passerby to the store that urges him to enter and shop. So the display should be interactive that inspire the visitors for immediate call for action. In the country like Sharjha and U.A.E visual merchandising trend is on its verge.

The middle way to shop

People are getting more and more luxurious and what is more important that they are in no need to change their social status. In fact this gap is filled by the lavishing brands that help to remove the gaps. People are now sustaining to maintain their living standards by living in their own circles and class. People are completely enjoying the magnificence of their social status by following madly these brands. The brands involving clothing, shoes, accessories, jewelry are ruling the luxury market. No doubt that these brands have given boost to retail business and has become the elegance of retail store. The entire interest of the shoppers is in following these luxury brands because these brands allure their sense of beauty.

Shelving is the backbone of any superstore:

What makes them more attracting are mannequins and of course the ever stylish steel shelving in the store. No store even if it is an ordinary or a super store can be complete if it does not have stylish shelving’s. The main credit goes to these modish and trendy shelving that have given modern stores and modern shopping a new dimension. The store management is completely dependent on super market shelving and refrigeration. The super market has brought the customer to shop under one roof. Shop for everything, from luxury to daily necessity, here you have all the stuff of your need.

Up to date and well-informed staff:

Retailers have enormous ideas to grab the attention of the shoppers. If the products are clearly visible if they are assorted in a manner that the spectator not only appreciates but get ready to buy here comes the achievement of store management. Another factor that plays a very crucial role in super store success is trained and cordial staff. Here comes the idea to motivate the staff that they have to increase the sales and revenue. The tricks and tips should be shared with staff so that they can acquire the marketing skill that can direct the shopper to become a potential buyer.

Brand presentation should be convincing:

Many world renowned brands have come into the arena of success just because they have spread awareness among the masses. The art to present a specific brand in a presentable manner convince the consumer to make it priority in your wish list. However, thinking that your business will boost up in just counting of days is not right to estimate. To attain a large clientele, retailers should have to adopt patience until or unless your business and your services are recognized by the consumer circles. The beauty of modern retail business lies in open invitation. It is open to shop from a middleman to common man. Its services are not restricted to any special class. People can enjoy and can wear the stuff what they like. In this way brands are publically recognized when they are spotlighted in stores especially in storage racks. But here is new trends we have observe that retail store has become a platform for the recognition of local as well as internal brands. In this way they are bridging the gap between international luxury brands. People are getting more influenced, more informed about the new trends in fashion and they just love to visit such super stores. In the country like U.A.E and Sharja which are considered heaven for such luxury brands, these brands have made their customer base over there. U.A. E is in fact the place where luxury brands and markets are flourishing rapidly. However in retail business there are more chances of growth with immense opportunities. I am unable to conclude this long discussion in just one blog as this topic is debatable.

Showcase the retail

Summer has just stepped in so it’s the time to showcase the retail store with summer collections and welcome this new season. The season of passion and celebration is to be arrived so why not decorate your store and inspire he shoppers to buy. To showcase the summer arrivals is the idea that is much appreciated in retail circle. The summer arrivals are so alluring for the people that to showcase such accessories on storage racks is a key to grab the attention of the onlookers. The idea of showcasing the retail appeals to the buyer and keep them conscious what is inside of the store.

The summer display should be as fantastic as one can idealize. Full of inspiring colors with all summer related accessories. The light setting of the store should be according to the demand of the season. The light show should not be shoddy. Dim light is not required what is required a perfect feel of transition from darkness to brightness. Here are so many features that define the perfect summer setting in a store.

Focus on summer: 

If you are not interested in redesigning your store it does not matter. You can revamp your store by decorating it with a theme. Yes, of course it’s the best way to give a new look to your store and to gain the interest of the spectator. If design of a store is a lifeline, then theme is the lifeblood of your store. People just love to shop according to the season’s style and taste. A perfect shopping environment is incomplete if the theme is not displayed in a well manner. Recently, Majid Al Futtaim Hypermarkets in U.A.E has used this theme and people appreciate their new posture with the most active shopping concept of supermarket equipments.

Color scheme: 

The color scheme that is adorable in the season of summer is sparkling yellow and pink. However, the retailers made their own choice and experience the limelight with silver white. Along with it colors, like sky blue, pink and light emerald provides a very cooling effect. Majority of the designer prefer the color discussed above, usually the retailers are interested in bright colors which has a soothing effect over the eyes of the visitors.  Light shades are more inspiring in the season of summer. The props which are used for summer display are flowers and green trees.

Use of Mannequins

The perfect way to display the latest fashion and style off summer is the use of mannequins. Fully clad with summer collection or being displayed using the favorite brand will inspire the people to buy the accessories. Mannequins are bejeweled with summer outfits, fashion accessories or with favorite brand of scent or shampoo in their hands whatever a retailer wish to highlight.


Lighting effects: 

The lighting arrangement should be very outstanding, for lighting arrangement use of chandeliers and luminaries is best on each metal storage shelves, so that everything should be visible to the customers. The theme of the display can easily determine what light effects are required. However, the appropriate lighting arrangement will prove a delight for the customers. In the season of summer dim and luminous lights are valued.

So if you are designing your store and want to open it in summer, just try out the above mentioned guidelines and you will finally have the turnover, potential customers that will uplift your store to the heights of fame where it will become the brand, a name of trust for millions of people.